Top 5 UX Laws
“The best products don’t focus on features, they focus on clarity” -Jon Bolt
One thing that every UX designer needs to understand is that “User Experience Design is the science and art of designing a product so that it is easy to use, fits expectations, and meets the business goals.”, if you are able to conquer these three then only you can become a successful UX/UI Designer.
Many design principles and laws are written in order to explain and understand the User Experience better like the Heuristics principle by N & N group, 10 design principles for Good Design by Dieter Rams, and many more, which are really helpful in understanding with ease.
Here I have stated TOP 5 UX laws every designer must know about.
Von Restorff Effect
The Von Restorff effect, also known as The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered.
Like in the picture above, the odd one out. i.e. the black soldier is probably the focus point in this image, talking all the attention to itself. Similarly while designing anything we can use this to bring users' attention to a particular point, which can be useful for both the ends (user and seller), We should try to make significant data or key activities visually distinctive, This may also help in easy navigation of the service.
Advantages:
- Easy Navigation: Users can easily get to know how to navigate and what information is of the most importance.
- Clarity: Users can easily get to know about the hierarchy and function of the design etc.
- Focus: Seller can attract attention to a particular point. the user won’t miss out on any important information.
Fitts Law
An opportunity to obtain an objective is a component of the distance to and size of the objective.
The closer and larger a target, the faster it is to click on that target. As the size of an object increases the selection time goes down and as the distance between the user’s starting point and the object decreases, the time is taken to make the selection also decreases. Conversely, small objects, placed far away from the user’s starting position take the longest to select. Therefore, designers should aim to make objects as close to one another when they are used in the same sequence chain. They should also try to make the interactive elements of the screen as large as is sensible with the amount of space available. Little items spread separated set aside the longest effort to choose; keep away from this mix of configuration includes however much as could be expected.
Advantages:
- Faster service: As the time required to finish a certain task is decreased.
- Increased Usability: Users can easily access key points without any struggle and also in less time.
Jakob’s Law
Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.
There is something inconceivably significant to be found in commonality. Commonality helps individuals interfacing with a computerized item or administration know promptly how to utilize it, from collaborating with the route to tracking down the substance they need to handle the format and viewable signs on the page to comprehend the decisions accessible to them. The aggregate impact of mental exertion saved guarantees a lower intellectual burden. At the end of the day, the less mental energy clients need to spend learning an interface, the more they can commit to accomplishing their targets. The simpler we cause it for individuals to accomplish their objectives, the almost certain they are to do as such effectively.
This law could also fit under the Consistency and Standards principles of heuristics principles.
Advantages:
- Usability: By applying this law correctly we can ensure that users can immediately be productive instead of first having to learn how a website or app works.
Miller’s Law
The average person can only keep 7 (plus or minus 2) items in their working memory.
Give your users a lot of data and they will not be able to deal with it. This outcome in pressure and dissatisfaction with the interface. The work of UI/UX is to give your brain a structure to make this preparation conceivable, even with a lot of information.
Advantages:
- Reduced cognitive load: This would help users to easily use the app, eliminating all the confusion and get proper navigation throughout the app.
- Usability
- Proper Documentation
Zeigarnik Effect
People remember uncompleted or interrupted tasks better than completed tasks.
Incomplete tasks hold in people’s minds. They will continue thinking about them over and over again. Zeigarnik Effect is a fundamental element of dramas and serials. Each time the scene closes, something fascinating happens that makes us need to watch the following scene. Thus, we stall out before the TV and invest significantly more energy than we expected just to arrive at the finish of the story.
Advantages:
- You can show users you have more content and Draw attention to it
- Ask comeback for completion: Ask users to complete the task by nudging them in right direction.
- Introduce interference: Introduce a specific measure of interference for intellectual pressure. These interferences ought to be planned insightfully to assist the clients with getting inspired to seek after the item or administration and not to get irritated by the interference to lose interest.
